Going ‘Wild’ for planning: Sustainable personal hygiene products manufacturer partners with Anaplan & Bedford Consulting for retail sales planning
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London, UK – 17th of October – Today, Wild, the sustainable personal hygiene products manufacturer, announced it selected Anaplan for retail sales planning. Founded in 2019, Wild is on a mission to create sustainable and effective personal care products that are good for people and the planet. Showing 441% annual average growth over the last three years, Wild recognised that it had outgrown its spreadsheet-based planning processes for retail sales planning and needed a more mature solution.
Anaplan stood out to Wild for its ability to handle the sheer volume of data and variables, connect planning processes, and remove multiple spreadsheets, enabling accurate modelling and forecasting. Anaplan’s trusted partner, Bedford Consulting, supports the implementation.
Lauren Mullany, Head of Retail at Wild, shared her excitement about the partnership, stating: “By partnering with Anaplan & Bedford, we are confident that we will improve forecast accuracy to 95%, reduce the time we spend on planning, and make faster, more accurate decisions by having actuals, trade promotions and demand data connected to our financial plans.”
“Wild has been going from strength to strength since its founding just four years ago, and we’re thrilled they’ve decided to plan with Anaplan to drive strategic decision-making. Undoubtedly, working with the talented team at Bedford to develop an expert approach to planning and forecasting will fuel the next phase of Wild’s hypergrowth”, said Dayne Turbitt, Managing Director EMEA at Anaplan.
Wild will implement a robust planning tool that meets its needs and enables it to achieve growth, positioning itself for future success with greater visibility and control over financials and operations.
“This partnership with Wild is special for us because it’s our 500th Anaplan customer, and we are delighted to support them in enhancing its planning processes. By leveraging Anaplan’s platform and our deep expertise, we will deliver a solution that meets Wild’s unique requirements and positions it for future growth,” commented Paul Rawlinson, Chief Customer Officer at Bedford Consulting.
To learn more about the ways we are helping businesses deliver on their strategic objectives through effective planning using Anaplan, click here
About Anaplan
Anaplan is a transformative way to see, plan, and lead your business. Using our proprietary Hyperblock™ technology, Anaplan lets you contextualize real-time performance and forecast future outcomes for faster, confident decisions. Anaplan enables connected strategy and planning across your enterprise to move your business forward. Based in San Francisco, Anaplan has over 200 partners and more than 2,000 customers worldwide. To learn more, visit www.anaplan.com.
Anaplan is a transformative way to see, plan, and lead your business. Using our proprietary Hyperblock™ technology, Anaplan lets you contextualize real-time performance and forecast future outcomes for faster, confident decisions. Anaplan enables connected strategy and planning across your enterprise to move your business forward. Based in San Francisco, Anaplan has over 200 partners and more than 2,000 customers worldwide. To learn more, visit www.anaplan.com.
Media contact:
Serena Famalette
press@anaplan.com
About Wild
Wild is on a mission to revolutionise your personal care routine by creating natural, refillable products that are effective and beautiful. Their refillable deodorant comes in a sleek aluminium case that lasts for life and innovative bamboo refills in a range of wonderful scents.
About Bedford Consulting
We’re a company that enables businesses to connect their planning processes to make better, faster and more agile decisions and accelerate performance. We give businesses greater visibility and transparency using Anaplan.
Founded in 2008, we are an Anaplan Solution Advisory and Delivery Partner, with certified expertise in all functional and industry specialisations. Anaplan is a global cloud-based planning software company.
We specialise in the end-to-end Anaplan project journey and support customers to develop their business requirements, process improvements, delivery, onboarding, training and offer a best-in-class care programme. We are proudly recognised as Anaplan’s Selected Delivery Partner for EMEA and have been awarded Partner of the Year for EMEA since 2015.








