Anaplan Marketing Planning Performance Software

Make strategic plans, optimise budget and resource allocation based on accurate, data-driven marketing performance.

Anaplan for Marketing gives you real-time data at your fingertips to determine which campaigns or initiatives are having the most impact.

Drive increased revenue with deeper, predictive insight such as target accounts or buyer intent.

With Anaplan Marketing Planning Performance software, you can define and track campaign success, instantly calculating predicted revenue from performance metrics like funnel conversion rates, deal size, and resources. Save time updating countless spreadsheets, or consolidating information for different reports.

  • Respond to opportunities or disruptions with speed and agility

  • Identify optimisation areas and syncronise with other business areas

  • Empower teams with real-time customer insights

  • Predict revenue impact by connecting marketing performance, sales results and finance

  • Deliver accurate revenue forecasts, optimise spending and allocate resources aligned to business objectives

Anaplan Marketing Planning Performance Software
Gain deeper insights and enhanced predictability with predictive insights and advanced forecast scenarios.
  • Rich predictive modeling at scale
  • Connect your data and external data to uncover actionable planning insights
  • AI technology continuously gathers insights from worldwide businesses

  • Unlimited modelling capabilities
Anaplan Marketing Planning Performance Software

Create optimal promotional plans

Accurately align promotional planning spending with distributor, customer and consumer demand signals across product, geography and time dimensions with unprecedented granularity.

Enable marketing alignment

Perform top-down and bottom-up marketing planning and analysis that incorporates P&L data – delivering actionable insight into promotions spending for different company organisations. Streamline promotion management workflow execution of approval tasks and tracking.

Track ROI, identify ineffective promotions

Improve marketing performance and allocate spend effectively across the business by tracking promotions spend and promotion ROI across historical and actuals data.

To increase the effectiveness of your marketing planning, budgeting, performance, and spending, request a demo today
marketing performance management Datasheet
Anaplan Marketing Planning Performance Software

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Download the marketing resource management datasheet


Watch a short demo of Anaplan PlanIQ

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Book a live demo of Anaplan for Marketing Planning

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Why Bedford Consulting?

  • We’re Anaplan experts, partners since day one and gold partners from 2011. We know Anaplan inside out with unrivalled knowledge in planning
  • Significant project experience – we’ll guide you through the process with our unique checklist. We’ve written many RFPs and business cases
  • Extensive experience in operational excellence – we’ve helped, and learned from, more customers than any other Anaplan partner in EMEA
  • Successful delivery – we work alongside your team to implement Anaplan using a tried and tested agile methodology
  • We deliver results – we implement solutions that align to your overall business strategy and objectives and deliver tangible ROI
  • Expert advice – as an official global training partner, our training consultants have deep domain expertise, knowledge and best practices
  • We focus on your success – we help you reach your growth and operational potential, solve challenges and empower decision-makers

Related marketing planning resources

Go Outdoors Bedford Consulting Customer
“Anaplan has helped us gain consistency across all teams when range planning. Modules can be used by multiple users at the same time without slowing down the process – a big improvement from using shared Excel files. The Bedford team have been so helpful in adjusting the model to suit our changing needs.”
Helen Crebbin, GoOutdoors

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