Brentford FC chooses Bedford to help it see the game a move ahead

Behind every decision is a financial consequence. From new sponsorship deals to transfer fees spread across a contract term, every commitment affects cash flow across the organisation. Brentford’s finance team plans and reports on all of it, and have set out to do so faster, with greater confidence and accuracy than fragmented spreadsheets and manual processes allow.

Bedford was chosen to deliver a robust FP&A model that gives Brentford one connected source of data for planning, scenario modelling and reporting. Built on Anaplan, it will bring together planning for revenue, opex, P&L, balance sheet and cash flow and will allow the organisation to report against internal KPIs as well as governing body compliance metrics such as ‘squad cost ratio’. The result is a single version of the truth that finance, Brentford’s leadership and the wider business stakeholders can trust.

Bedford exists to help organisations see what others can’t: hidden risks, missed value and blind spots that traditional planning processes often leave behind. For Brentford, that means a model that does more than produce reports. It creates consistency across scenarios, supports self-service reporting across the wider organisation and equips finance with trusted, auditable data when responding to regulatory reporting requirements.

Delivery will be shaped around a partnership approach: working closely with Brentford throughout the build, developing the model to make sure the team is confident to run with the ball after go-live. The goal isn’t a one-off insight; it’s the tangible value gained by the Finance team and wider organisation

Ravinder Goodwin, Head of Finance, Brentford FC, said:

“We realised it was time to move away from business planning and reporting across a large number of spreadsheets. We wanted a single source of truth that helps finance and the wider organisation plan, report and make decisions with confidence. Bedford understood the need for accuracy, speed of delivery, self-service and regulatory confidence from the first conversation, and Anaplan is the platform to build that for the future.”

Andrew Frey, Commercial Director, Bedford Consulting, said:

“Brentford is building the kind of finance capability modern football demands: one trusted view of the data, faster forecasting and reporting, and the confidence to make high-pressure decisions while staying aligned to regulatory requirements. That is exactly where connected planning creates value, and it is what we are building with them.”

To find out more about how Bedford Consulting is supporting customers to optimise planning processes using Anaplan, click here.