Consumer trends for CPG whitepaper
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Throwing out the rulebook. New consumer trends for CPG and how to respond.
A year ago, companies were preparing for business as usual, and then 2020 happened, bringing with it massive upheaval including extreme uncertainty. CPG companies need to plan for multiple scenarios, ignoring ‘baselines’ for goal setting and targets.
To become resilient, innovative, and disruptive, CPG companies will need to implement processes and technologies that support enterprise-wide decision-making at all levels.
This paper looks at the emerging trends as well as the seven initiatives required to deliver value including:
- Nesting at home and how that will affect many facets of the business
- How subscription and convenience shopping will continue to grow
- ‘Zero resistance’ and why it’s important
Just provide us with a couple of details, and you can download the CPG whitepaper
